Welcome to Nicole Purvy Classified Insights: The High-Performance Income & Wealth Newsletter—where serious entrepreneurs, investors, and high achievers condition entrepreneurs like high-performance athletes in systems, structure, spiritual alignment, and time mastery—so they can build purpose-driven income machines that attract capital and opportunity without burning out. It’s not motivation. It’s mental performance prep.

Every week is a new drill. discipline. doctrine.

Train. Don’t Chase.

Table of Contents

1.Performance Principle of the Week: The Real Reason You’re Avoiding What You Know You Should Be Doing Your nervous system thinks it’s protecting you. Let’s retrain it.
2. This Week’s Drill: The Avoidance Audit- A 5-minute reframe to stop self-protection from turning into sabotage.
3. Film Study: Why I Refused to Watch My Own Content - The hidden judgment loop that was blocking growth—and how I broke it.
4. The Reframe: Critique Isn’t Judgment—It’s Training -The mindset shift that makes performance review feel powerful—not punishing.
5. Performance Playbook Download: The No-Judgment Audit Template - A tool to help you review your content, strategy, and output like a high-performance athlete.
6. The Breakdown: How to Know If Your Business Model Is the Problem - A short, high-impact video on why your income might still feel unpredictable.
7. Events This Week: Live coaching, negotiation training, and the Predictable Profits webinar.
Training Teaser: What We Forgot to Send (But Won’t Miss Next Week) - States of mind, decisions, emotional states, and disciplines. We're going there.

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Here’s the EXACT Reason Why You’re Avoiding What You Know You Should Be Doing in Your Business (it's not necessarily procrastination)

If you're avoiding these 11 things in your business, you're not lazy. Your nervous system is trying to protect you.

And you keep thinking one day… it just won’t feel uncomfortable anymore.

Here’s what most people procrastinate on (see if you feel called out):

Following up with leads

Making direct offers
Looking at your numbers
Creating/refining systems
Hiring—or firing
Narrowing your offer or audience
Marketing consistently
Setting deadlines and priorities
Fixing your tech stack
Raising your prices
Scheduling real rest

Now listen:

Your mind and body want to protect you from being uncomfortable. And you keep thinking that one day it will magically not be uncomfortable anymore.

But here’s the truth:

Any of these things can feel uncomfortable for a number of reasons. Before we attack them, we have to figure out why they feel uncomfortable to you—without judgment.

For instance, one of my business performance coaching clients hates looking at her numbers. She does BIG numbers and big projects.

She told me that every time she looks, she feels like it's not enough. And that's a valid reason. No judgment.

Next step—we define discomfort.

Discomfort is an unpleasant feeling in the body or mind (for most people, the mind is the body).

This discomfort is a result of an association your mind made between something you labeled as bad (“not having enough”) and the negative emotion you felt in response to it. That emotion shows up in your body—and now your mind protects you from it.

But here's the power: As humans, we have the ability to get in the gap between the thought and the emotion we linked to it. We can tell our minds and bodies to choose a different emotion.

So for example, I told that same client: Ditch the label of “not enough.” Replace it with “I’m almost there.”

So now when she looks at her bank account, she can say: “Ahh—look at that. I’m closer to where I want to be. I’m still in the game. Let’s keep going.”

If we do this enough, we reprogram our minds to have a different emotional reaction. And then, the thing doesn’t feel uncomfortable anymore.

Which means your brain no longer needs to protect you from it.

Now—poof—procrastination be gone.

It’s that simple. But it’s not easy. It takes time and intention.

In the Bible, God tells Joshua repeatedly: “Fear not and be of good courage.”

Ever wonder what the difference between the two is?

This process I just described? That’s “fear not.” This is how you do it.

“Be of good courage” is something different. There will be moments when you can’t shake the fear—especially when we’re dealing with the fear of the Lord but still need to approach Him.

God tells us to be of good courage because you can’t have courage without fear. There’s a difference between good and bad courage. But we’ll talk about that another day.

So if procrastination is just protection, then clarity is the cure.

Now let’s apply it. This week’s drill will help you spot where avoidance is quietly stealing progress—and how to cut it off at the root.

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This Week’s Drill: The Avoidance Audit

If you've been delaying, dodging, or dancing around something important in your business—this is your moment to get clear and cut through it.

The Avoidance Audit (5-Minute Exercise)

Pick one thing you’ve been avoiding (be honest—no shame).

Ask yourself: What emotion do I feel when I even think about doing this?

Now ask: What belief is tied to that emotion? Is it “I’m not ready”? “It’s too complicated”? “What if I mess it up?”

Reframe it. Swap the emotion. Instead of fear: choose curiosity. Instead of pressure: choose precision. Instead of shame: choose progress.

Bonus: Write the new statement you’ll use to guide your action. Example:

“I’m not avoiding sales—I’m training for the skill of consistent connection.”

You’re not just fixing avoidance. You’re training your nervous system to feel safe with growth.

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Film Study: The Real Reason I Didn’t Watch My Own Content

Let me tell you the truth—I used to avoid watching my old content. Not because it wasn’t good.

But because if I didn’t like it, what could I do? Delete it? That didn’t feel right. And if I did like it—but it had low views? That would just make me frustrated with my audience.

So I avoided it altogether.

In my mind, “film study” felt like a trap. No matter what the result, I thought it would make me feel worse. So I stayed focused on creating… and ignored reviewing.

But one day, I caught the real pattern:

I was associating watching myself with judgment.

“Ugh, I rambled again. Why do I always do that?” “This clip was trash. Why even post it?” “You’re bad at this. You’re wasting your time.”

Of course I avoided that. That wasn’t film study. That was self-criticism masquerading as feedback.

So I reframed it.

What if I could watch my own content the same way I review my mentees, coaching clients, and community members?

Because truthfully, one of my real superpowers is that I can critique without judgment. I do it for everyone else. It was time to do it for me.

Now I’ll catch myself rambling and say,

“Okay, that part dragged. No big deal—trim it next time.”

That’s it. No spiral. No shame. Just notes.

Once I separated critique from judgment, film study became fun. I could laugh at myself. Learn. Improve.

And—maybe my other superpower—I was never embarrassed to begin with.

This is the nuance:

You can’t get better if your own feedback feels like punishment.

But when it’s neutral? You start to enjoy the reps.

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The Reframe: Critique Isn’t Judgment—It’s Training

Here’s the shift that changed everything for me:

Critique is not the same as judgment.

Judgment says, “You’re bad at this.” Critique says, “Here’s what to adjust next time.” Judgment is emotional. Critique is strategic.

And when you blur the two, you sabotage your growth.

This shows up everywhere—your content, your funnels, your habits.

You avoid auditing because you think you’re avoiding criticism. But what you’re really doing is dodging data.

It’s why so many entrepreneurs never review their numbers.

Why they won’t rewatch their own launches. Why they’d rather build something new than optimize what already exists.

They’re not lazy. They’re just afraid of what they might feel if the results don’t match their effort.

So here’s the reframe:

Stop turning feedback into a moral statement about your identity. It’s not “you failed.” It’s “this piece didn’t perform.” Cool. Adjust.

Let the work be the work. Take the notes. Make the shift.

Move on.

Because when you can look at yourself objectively—you unlock mastery. And once you train for that?

You’ll start to crave the review. You’ll love the edit. You’ll trust your evolution.

Tomorrow, I’ll show you exactly how I built a system that turns every area of my business into a high-performance machine.

Because once you remove judgment, all that’s left is data—and decision.

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Performance Playbook Download: The No-Judgment Audit Template

If you resonated with today’s Film Study and Reframe, this one’s for you.

I put together a simple tool to help you objectively evaluate your business performance—without spiraling into self-criticism.

Use this No-Judgment Audit to review:

Your recent content (Was it clear? Did it convert? What would you change?)

Your past offers or launches (What worked? What didn’t? Why?)

Your weekly performance (Where did your energy go? What moved revenue forward?)

The rules are simple: No shame. No self-blame. Just notes.

Download the No-Judgment Audit Template

This is how you start training your decision-making muscle instead of your emotional defense system.

Run this audit weekly, and you’ll get sharper, faster, and more detached in the best way.

Because data without drama?

That’s what gives you the power to scale on purpose.

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Throwback Training: “How to Know If Your Business Model Is the Problem”

In case you missed it—or need a reminder—this video breaks down the real reason your income might feel inconsistent (even if your offer is “working”).

Spoiler: It’s probably your business model.

Not your talent. Not your effort. Just the structure.

Watch it here

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Events This Week (Add These to Your Calendar)

TUESDAY Deal Analysis Lab + Tutoring For BTS Members Only | 1:00 PM ET Bring your deal questions, numbers, or blockers. We’re walking through real deals, real-time—with strategy built in.

WEDNESDAY Live Real Estate Negotiation Calls (Hosted by Dom) For BTS Members Only | 1:00 PM ET Watch Dom lead live negotiation calls, break down tactics, and sharpen your real estate closing skills.

THURSDAY My Birthday

Training Teaser: What We Forgot to Send (But Won’t Miss Next Week)

Last week, I promised we’d break down the internal mechanics behind your actions— and I completely forgot to include it. My bad. But it’s too important to skip. So…

Next week, we’re finally unpacking the difference between:

States of Mind
Decisions
Emotional States
Disciplines

Because not all focus is created equal—and once you understand what’s actually driving your actions (or inaction), you’ll unlock a new level of consistency and alignment.

It’s a performance tweak with big income implications. You’ll get the full breakdown next issue.

Train. Don’t Chase.

Love,

​Nicole